Some of the typical challenges faced by organizations in the current tough economic times:
Have data, but lack insight
Tons of data resides in operational systems databases, but business users lack insight into market, customer, and product trends that could help run the business more effectively.
No “big picture"
Stakeholders are unable to get a consolidated and consistent view of information across finance, sales, marketing, inventory, production and other functions, because data exists in silos.
Manual Information processing...
Reliance on data export to Excel, where it’s manipulated, cut / paste into reports for presentation to management. This process is time consuming, costly, error prone, subject to individual interpretation, inflexible, and limited to periodic intervals.
Information reaches decision-makers when it’s too late to make a change. Unable to spot emerging opportunities and risks in time